Wishbone Ink Apparel - Rise Above It -

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Release Date: 25th March 2018

About Us

There are no coincidences, only the illusion of coincidences.

Why do we fall? The message behind this brand continues to ask that very question. Whatever purpose, goal or endeavors you are trying to accomplish. Understand that there will be failure involved. However, choose to rise above unexpected life changes and uncertainty when these challenges arise. The best changes come from uncomfortable situations and scenarios. These changes are made to help aid you on your path to becoming the best version of yourself. When you wear our apparel, we want you to embrace your confidence, courage and unique qualities. Show the world who you are and dare to be different. Go against the grain and remember to stay true to yourself.

Founded in July 2013

Flinging its online doors open in 2017, Wishbone Ink, is a developing brand in the fashion industry.

Spearheaded by Mr. Morrison, who is on a mission to create something greater than himself . Wishbone Ink unites people under the umbrella of optimism and creativity. The idea of a professional creative community began in 2013 and was conceptualised progressively over several years.  The result was Wishbone Ink, which fuses His passion for fashion, art and cinema.  Always evolving, Wishbone Ink continues to explore new opportunities within the creative industries. With a background in cinematography and photography, He decided to pursue an online store in collaboration with other creatives and on going deveopments. He brings almost a decade of experience working with fashion, clothing and apparel businesses. Once he gained industry insight and honed his skills in the marketing and designing of clothing while working on fashion shows in New York during 2011 – 2013.

The Wishbone Ink team comprises of several members, who were amongst him in the beginning when he was low funded and lacking the proper connections to get things started.  The team approach all that they do with integrity and dedication to overcoming challenges with creative solutions. The Wishbone collection is inspired by the concept of culture.  Intrigued by differences in fashion, based on location and civilizations, the range inspires mindfulness and eureka around difference.